Search Engine Optimisation

Having a fantastic looking and functioning website is all well and good, but ‘how do you ensure your company is top of the list seen by the search engines’? It is like a needle in a virtual haystack of competitors.

It is imperative that your website is listed within the top 20 – preferably the top 10 – websites results given by the search engines. This is where our Web Design Team are like a magnet to that needle. They have considerable experience in Search Engine Optimisation (SEO) and all websites, whether new or redesigned, have the option to be optimised from the start.

If you have an existing site that requires optimisation we would be more than happy to help. The SEO process will require changes to be made to your website. Most of these changes will not be noticeable when looking at the website; however on some occasions it may be necessary to change your text slightly. In this situation your consultant will discuss the proposed changes with you and will only make the changes once they have your agreement.

It is important to note at this point that we cannot and will not guarantee to get you a set position on the search engines for any particular search term. Our ultimate goal will be to get you to the number 1 spot, however search engines are privately owned companies and therefore any listing position is entirely at their discretion. Any company that tells you otherwise is lying to you.

Pay Per Click

Pay Per Click (PPC) is an option offered by search engines where for a fee you can receive higher listings from certain keyword searches. The cost of this option varies depending on the keyword chosen, the popularity of the keyword and the frequency with which your link is displayed. If you are interested in Pay Per Click marketing feel free to discuss it with our Unique URL consultants who will be able to advise you.